Want to increase your organisation’s reach and amplify your impact?

I help purpose-driven organisations improve their digital marketing, focus on what matters and take confident next steps to achieve measurable results through audits, strategy and training.

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Many charities, CICs and purpose-led small businesses either don’t have dedicated marketing support or rely on a busy team with limited capacity. With so much to juggle, marketing can easily slip into being reactive or inconsistent, even when you’re doing your best to make every resource count.

You’re not alone. That’s where I come in.

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Vicky Carter

Hey there!

I’m Vicky Carter

I help purpose-driven organisations gain clarity, structure and confidence in their marketing.

Whether you’re managing everything yourself or part of a small team wearing many hats, I’ll help you understand what’s working, what isn’t and where to focus so your time, budget and energy generate more visibility and income.

I bring order to scattered marketing efforts through strategy, direction and practical next steps so you’re not guessing, firefighting or wasting limited resources.

I’ve supported charities and social enterprises to set meaningful goals, plan smarter, work more efficiently and track their results properly, giving them confidence in where to invest.

My approach is simple: empathy, clarity and strategy that lead to results. No jargon. Just honest guidance, focused support and a partner who genuinely cares about the impact you’re here to make.

Heart-led. Results-driven.

Find Out More About Me

Who I Work With

Supporting organisations making a positive impact in their communities

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Charities & Nonprofits

I help you get your message out, reach more supporters, demonstrate your impact and strengthen your fundraising through strategic digital marketing.

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Care Providers & Community Services

I help you improve your visibility in your community and build trust, so you can fill more places.

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CICs & Social Enterprises

I help you get your message to more of the right people and grow your impact through focused, practical digital marketing.

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Purpose-Driven SMEs & B Corps

I help you stand out in a crowded market by clearly showing what makes you different, so you can grow without losing sight of your ethics.

How I Can Help You

Comprehensive digital marketing solutions tailored for purpose-driven organisations

Marketing Strategy & Planning

A focused, achievable plan based on your goals, so you know exactly where to put your resources to reach a wider audience and earn more money. Includes online and offline channels.

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Digital Marketing Audits

A detailed review of what’s working, what isn’t and where to focus your time and budget for the most effective use of your resources.

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Social Strategy & Management

Social media strategy and support to help you plan smarter, show up more effectively and achieve better results — whether you want a clear strategy to follow or hands-on management.

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Content Strategy

A clear plan for what to create, when and why — so content becomes strategic, not reactive.

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Video Strategy

Video strategy that brings clarity on what to create, how to use it and where it will have the most impact across your marketing.

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Digital Marketing Training

Straightforward, supportive training that builds skills and confidence in the areas you need most.

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Campaign Creation & Management

End-to-end campaign planning and delivery to help you reach the right people and achieve measurable results.

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Ongoing Support (Retainer)

Flexible, partner-style support to keep your marketing consistent, efficient and moving in the right direction.

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Google Analytics 4 & Tracking Setup

Set up or fix your digital tracking so you can measure what’s working, understand your results properly and make confident, data-informed marketing decisions.

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Ready to take the next step?

Let’s have a conversation about how I can support your marketing goals and help you make a bigger impact.

Book a Free Discovery Call

Resources & Blogs

Free tools and insights to help amplify your digital strategy

2+1 Channel Charity Marketing Strategy: How Small & Medium Teams Can Work Smarter
30 April 2026

2+1 Channel Charity Marketing Strategy: How Small & Medium Teams Can Work Smarter

Monday, you start with positive intentions. You say to yourself “this week I’ll finally get on top of marketing and...

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5 Must-Have Digital Marketing Tools for Charity Fundraising
05 February 2026

5 Must-Have Digital Marketing Tools for Charity Fundraising

Working in a charity often means doing more with less – tight budgets, small teams and the constant need to...

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Stuck for Social Media Ideas? 5 Charity Content Themes to Rotate
06 January 2026

Stuck for Social Media Ideas? 5 Charity Content Themes to Rotate

If you manage social media for a charity, you’re usually juggling competing priorities and last-minute requests, often from different people,...

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What My Clients Say

Real results from purpose-driven organisations

I had the pleasure of working with Vicky. She was absolutely fantastic from start to finish and completed a comprehensive social media audit and digital strategy. Vicky brought a wealth of experience to the team, quickly identifying opportunities to strengthen our content approach and streamline how we tracked performance. Beyond her skills, Vicky was genuinely lovely to work with. She fit in seamlessly with the team, was always happy to share best practice, and brought a positive, collaborative energy to every discussion.

Donna Parsons
Marketing Officer – Southampton Hospitals Charity

I worked with Victoria a few years ago, marketing and promoting Transition Southampton’s AGM. We were doing something different in that we wanted to share the stories of people in our network with others at the AGM. Victoria put together all the assets and promotion plan for the event and for the stories of our 6 community members. The result was our best attended AGM in many years, with a good number of new people attending. It was a real pleasure to work with Victoria throughout the process. She was professional and creative in all that she delivered. It was a really good learning experience for me too, as Victoria was happy to share materials and explain processes along the way. Thank you Victoria for a great event.

Clare Diaper
Volunteer – Transition Southampton

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